MakeUp in New York has four new partners this year.

The Make Up For Ever Academy will be the main partner of “make-up” animations that will take place for two days non-stop in the aisles of the show.

Cosmetic Industry Buyers and Suppliers (CIBS) has formed a new collaborative relationship with the show’s organizers. CIBS’ annual Fall Cocktail Party will be held on the evening of September 25th.

CEW (Cosmetic Executive Women Inc.) will highlight innovation and the latest trends in the cosmetics industry at MakeUp in NewYork.

The Fashion Institute of Technology’s students, who are members of the Cosmetic and Fragrance Marketing Association (CFMA), will be active participate at MakeUp in New York this year. The students will animate three themes, which include NYC make-up looks inspired by New York City neighborhoods; Make-up for Tomorrow; and the Nail Texture Evolution.